MA Media and Advertising

University of Leicester offers one-year full-time MA Media and Advertising programme. The course covers topics like history, industry and issues, public service advertising, anti-consumer movements, political advertising, branding and many more. Through MA Media and Advertising programme, students can explore marketing and consumer behaviour and key concepts and practices. Students will get to learn creative strategies, use of research and advertising research projects required for advertising. MA Media and Advertising programme also provides opportunity to hear from famous guest speakers like Jamie Mollart (Director of the advertising agency Rock Kitchen Harris), Natalie Edwards (Director of the cultural insight and innovation consultancy Canopy), David Bassett (Director of Analytics at the advertising research company Lumen Research). 

MA Media and Advertising programme provides the opportunities to the students to pursue their career in marketing or advertising. Students can also pursue a research degree (Ph.D) in media and communication. MA Media and Advertising programme comprises core and optional modules and a media and communication dissertation. The core modules consist of-

• Media Research Methods

• Advertising and Promotion in the Digital Age

• Advertising and Society

• Principles and Practice of Marketing

• Promotional Cultures

• Advertising Analysis

MA Media and Advertising programme consists of a combination of workshops, lectures and seminars. MA Media and Advertising programme assessment includes production and presentation of a creative brief, research methods assignments, advertising campaigns, essays and others. Students have to do extensive research on dissertation of 10,000-12,000 words on a topic of their choice under the guidance of the supervisor. 

Highlights