4.2
MA Media and Advertising
University of Leicester, Leicester | Leicester, England | Estd in 1921 | Government University
Leicester, England
About MA Media and Advertising
University of Leicester offers one-year full-time MA Media and Advertising programme. The course covers topics like history, industry and issues, public service advertising, anti-consumer movements, political advertising, branding and many more. Through MA Media and Advertising programme, students can explore marketing and consumer behaviour and key concepts and practices. Students will get to learn creative strategies, use of research and advertising research projects required for advertising. MA Media and Advertising programme also provides opportunity to hear from famous guest speakers like Jamie Mollart (Director of the advertising agency Rock Kitchen Harris), Natalie Edwards (Director of the cultural insight and innovation consultancy Canopy), David Bassett (Director of Analytics at the advertising research company Lumen Research).
MA Media and Advertising programme provides the opportunities to the students to pursue their career in marketing or advertising. Students can also pursue a research degree (Ph.D) in media and communication. MA Media and Advertising programme comprises core and optional modules and a media and communication dissertation. The core modules consist of-
Media Research Methods
Advertising and Promotion in the Digital Age
Advertising and Society
Principles and Practice of Marketing
Promotional Cultures
Advertising Analysis
MA Media and Advertising programme consists of a combination of workshops, lectures and seminars. MA Media and Advertising programme assessment includes production and presentation of a creative brief, research methods assignments, advertising campaigns, essays and others. Students have to do extensive research on dissertation of 10,000-12,000 words on a topic of their choice under the guidance of the supervisor.
Highlights
Particulars | Info |
Type of Programme | Masters |
Modes of Programme | Full-time |
Offered by | Media and Communication, University of Leicester |
Admission mode | Online |
Accepted English language test scores | IELTS |
Highlights
Ranking and Stats
| Domain | Year | Score | Rank | Rank Band |
|---|---|---|---|---|
| Arts & Humanities | 2019 | NA | NA | 38.2–41.0 |
| Arts & Humanities | 2020 | NA | NA | 36.9–40.3 |
| Arts & Humanities | 2021 | NA | NA | 36.0–38.3 |
| Arts & Humanities | 2022 | NA | NA | 34.1–36.2 |
| Arts & Humanities | 2023 | NA | NA | 37.6–39.8 |
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Admission and Application
The University of Leicester admission process involves filling of online application form. Eligible candidates who meet the MA Media and Advertising programme eligibility criteria have to apply online on University of Leicester course website. While registering for the programme admission, students have to create username and password. After successful log in, students have to fill the form and upload the documents. The documents required for MA Media and Advertising programme admission are given below.
How to Apply
Students have to select MA Media and Advertising programme as the course of their choice.
Next, students have to apply online on University of Leicester course webpage- srs.le.ac.uk.
Students have to register and create username and password.
After that, students have to log in and fill the application form.
Students have to upload the necessary documents.
Finally, students have to submit the application form.
Students can check the status if their application by logging in to the portal.
Documents Required
Official transcripts
Visa
Passport
English language certificate
Eligibility
Students have to meet the eligibility criteria in order to take admission to the MA Media and Advertising programme. International students have to meet additional requirements for University of Leicester admission to the programme. International students have to show proficiency in English language like IELTS. International students have to secure minimum 6.5 in IELTS. After meeting the eligiblity criteria, students have to fill the online application form.
2:1 degree in a relevant subject, or an equivalent professional qualification
Special consideration to applicants who have significant work experience in a relevant field
English Language Requirements-
IELTS- 6.5 or equivalent
For International Students (India)
First class classification and an average of at least 60/75%
