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MA Media and Advertising

University of Leicester, Leicester | Leicester, England | Estd in 1921 | Government University

Leicester, England

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About MA Media and Advertising

University of Leicester offers one-year full-time MA Media and Advertising programme. The course covers topics like history, industry and issues, public service advertising, anti-consumer movements, political advertising, branding and many more. Through MA Media and Advertising programme, students can explore marketing and consumer behaviour and key concepts and practices. Students will get to learn creative strategies, use of research and advertising research projects required for advertising. MA Media and Advertising programme also provides opportunity to hear from famous guest speakers like Jamie Mollart (Director of the advertising agency Rock Kitchen Harris), Natalie Edwards (Director of the cultural insight and innovation consultancy Canopy), David Bassett (Director of Analytics at the advertising research company Lumen Research). 

MA Media and Advertising programme provides the opportunities to the students to pursue their career in marketing or advertising. Students can also pursue a research degree (Ph.D) in media and communication. MA Media and Advertising programme comprises core and optional modules and a media and communication dissertation. The core modules consist of-

  • Media Research Methods

  • Advertising and Promotion in the Digital Age

  • Advertising and Society

  • Principles and Practice of Marketing

  • Promotional Cultures

  • Advertising Analysis

MA Media and Advertising programme consists of a combination of workshops, lectures and seminars. MA Media and Advertising programme assessment includes production and presentation of a creative brief, research methods assignments, advertising campaigns, essays and others. Students have to do extensive research on dissertation of 10,000-12,000 words on a topic of their choice under the guidance of the supervisor. 

 

Highlights

Particulars

Info

Type of Programme

Masters

Modes of Programme

Full-time

Offered by

Media and Communication, University of Leicester

Admission mode

Online

Accepted English language test scores

IELTS

Highlights

not-found
Course Duration12 Months
not-found
Mode of LearningFull time
not-found
Course Fees20.92 L/yr

Ranking and Stats

Ranking Body
THE
Parameter Ranking
Citations
37.1
Industry Outcome
34.6
International Outlook
79.3
Research
13.9
Teaching
17.7
DomainYearScoreRankRank Band
Business & Economics2019NANA32.1–34.8
Business & Economics2020NANA29.5–33.7
Business & Economics2021NANA27.2–30.8
Business & Economics2022NANA25.1–28.4
Business & Economics2023NANA26.0–29.6

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Admission and Application

The University of Leicester admission process involves filling of online application form. Eligible candidates who meet the MA Media and Advertising programme eligibility criteria have to apply online on University of Leicester course website. While registering for the programme admission, students have to create username and password. After successful log in, students have to fill the form and upload the documents. The documents required for MA Media and Advertising programme admission are given below.

How to Apply

  • Students have to select MA Media and Advertising programme as the course of their choice.

  • Next, students have to apply online on University of Leicester course webpage- srs.le.ac.uk.

  • Students have to register and create username and password.

  • After that, students have to log in and fill the application form.

  • Students have to upload the necessary documents.

  • Finally, students have to submit the application form.

  • Students can check the status if their application by logging in to the portal.


Documents Required

Eligibility

Students have to meet the eligibility criteria in order to take admission to the MA Media and Advertising programme. International students have to meet additional requirements for University of Leicester admission to the programme. International students have to show proficiency in English language like IELTS. International students have to secure minimum 6.5 in IELTS. After meeting the eligiblity criteria, students have to fill the online application form. 

  • 2:1 degree in a relevant subject, or an equivalent professional qualification

  • Special consideration to applicants who have significant work experience in a relevant field


English Language Requirements-


For International Students (India)

  • First class classification and an average of at least 60/75%

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