SOP Sample for UK University- The Statement of purpose or SOP is one of the most important aspects of admission to any good university. Universities across the globe have made it imperative for applicants to submit their SOPs along with their application credentials. The Statement of purpose is a declaration to the university in which you summarize your purpose of pursuing a specific course from the university. It is a short piece, which lists your potentials, aspirations and how you plan to channelize your knowledge gained from the college.
However, this is only a general understanding of SOP. The best way to understand how to write an SOP is to read samples of SOPs. SOP samples provide a clear picture of how the statement must be written.
Here, we have a Statement of Purpose written by Divya Sreedhar (name changed) for the MA in Marketing course from the University of Durham.
In this SOP sample for UK University, Divya enlists her achievements, her career graph and how she plans to channelize the knowledge she gains from the university and the country.
Statement Of Purpose
Marketing is the brain, heart and soul of any industry in the globalised world. Today, the boundaries between countries are swiftly vanishing away, so the understanding of marketing requires a more holistic and international view of the industry. I am eager to pursue MA in Marketing from Durham University because international exposure of the marketing industry is very essential for growth in this highly competitive and progressive world. And, through this I want to understand the nuances of analyzing and strategizing for sustainable and long term growth in global firms.
For my Masters degree in Marketing, U.K is the most suited location. Being one of the most progressive nations of the world, it is laden with best opportunities and the best companies. Since, the Durham University has an excellent faculty, flexible course structure, world class amenities and most importantly a friendly atmosphere for foreign students, hence, it is the perfect destination for pursing higher education. The degree acquired from Durham University will be recognized across the globe.
Furthermore, it will enable me to understand diversity in terms of languages, culture, perspectives and experiences, which will go a long way in shaping my personality and give me an insight into understanding the different behavioral patterns of people.
I have always been very curious and eager to learn new things. Since my early childhood days, I have been a bright and inquisitive student. I did my schooling from D.A.V Public School, Delhi and secured first class marks in 10th and 12th board exams. After finishing school, I joined Jaypee University of Information Technology, which is one of the best private engineering colleges in India, to pursue Computer Science engineering. I hold a good academic record with a CGPA of 7.9 on 10 pt scale, and have 3 International Publications in diverse fields with Springer, IEEE and IBS .My final year dissertation on Interconnection Networks got published in a journal under Springer and as a paper with IEEE . I presented a research paper on “Impact of Inflation in post Liberalization Era of India” in an international conference on “Globalization:Opportunities & Challenges” at IBS (ICFAI Business School ), Ahmedabad, India in December 2007. Apart from academics, I took part in many extracurricular activities at college level and have also won few accolades in diverse fields at intercollegiate festivals like, second prize for Picturesque marketing, 2nd and 3rd prize in the annual College Marathon and 1st Prize for IEEE Short Documentary Film making. Further, I was also an active member of the Finance and Art division of the college Youth Club.
After completing my graduation, I started working with Accenture Services Private Limited, India, where I worked on Customer Relationship Management software. My role required me to understand the logic and develop the basic functionality of the interface between the Hartford Insurance Group’s client and their customers. Being well equipped with domain knowledge and good interpersonal skills, I often took the responsibility to train new resources in the project. Apart from the key responsibilities, I took part in various cultural and people development activities at both project and organizational levels. I got a chance to organize a few Delivery Unit meets and International Women's day, 2009 at Accenture Hyderabad. While working on The Hartford Insurance Group Project I was awarded with the Invest Hero title as a part of release award. My leadership and people development skills were highly appreciated and awarded in form of reward points by the senior management. I got an opportunity to understand direct marketing and various strategies employed while working part time with Amway Corp., as an independent Business Owner. Within a short span of time, I attained a good leadership level in Business.
My engineering degree has enabled me to understand the science behind most of the things around me. Being good at quantitative and analytical skills helps me see the principle and logic behind most of the things. I have the ability to strategize, conceptualize and analyze creatively using out of the box approach. Being a computer engineer gives me an edge in softwares and ability to adapt with changes in technology. In today’s modern world with technology being a boon and bane at the same time, an engineer who understands its intricacies can bring out fresh ideas in the field of marketing which has technology as its backbone.
I am confident that studying at the University of Durham will empower me with sound knowledge of the basic principles of this field and help me acquire the necessary skills to reach my goal. Also my Masters degree in marketing from Durham University will give me a strong grounding and a perfect channel to capitalize on my strengths.
I sincerely hope that the admission committee finds my profile well suited to the requirements of the course and gives me a chance to be a part of the esteemed university.